Welcome to a New Era of Energy Choice in Lubbock, Texas!

In Lubbock, Texas, you’re no longer bound to a single energy provider. With the power of deregulation, you now have the freedom to choose your retail energy provider. It’s your energy, your way.

What Does This Mean for You?

Imagine a world where you’re in control – where you can pick an energy plan that fits your lifestyle, budget, and values. That’s exactly what the Texas retail energy industry offers. Here’s how it works:

1. Find Your Perfect Plan:

Select the energy plan that aligns with your needs. Whether you’re looking to save on monthly bills or reduce your environmental footprint, there’s a plan just for you.

2. Enjoy Seamless Transition:

Switching providers is easy and seamless. Your energy delivery remains uninterrupted, and the only noticeable change is potentially lower bills and a greener energy mix.

3. Experience Exceptional Service:

As your chosen retail energy provider, we’re here to serve you. Our dedicated team is ready to assist with any questions or concerns, ensuring a smooth and satisfying energy experience.

The Deadline to Switch is February 15th, 2024

The deadline for  Lubbock Power and Light (LP&L) customers to choose a new energy supplier is February 15th, 2024. We understand you may have many additional questions and that’s ok! Our plan is to help LP&L customers with a smooth transition to deregulation and will be sending more information along with rate pricing and energy options.

Special Offer For First-Time Lubbock Customers!

We have prepared special pricing and promotions for first-time Lubbock customers. Enter or mention promo code LUBBOCK50 when enrolling into your new energy product. Feel welcome to call our Welcome Center at 1.844.644.0474 (8p – 6p M-F) if you need assistance with your enrollment. You can also browse all energy products available in your area by clicking here – Note, must select eligible products to receive promotions listed below.

Contract Length 12 Months
Fixed Energy Rate? ✅ YES!
$50 Bill Credit Bonus?* ✅ YES!
Free Cancel Protect First 90 Days?** ✅ YES!
$50 Amazon Card Bonus?*** ❌ No
Contract Length 24 Months
Fixed Energy Rate? ✅ YES!
$50 Bill Credit Bonus?* ✅ YES!
Free Cancel Protect First 90 Days?** ✅ YES!
$50 Amazon Card Bonus?*** ✅ YES!

*$50 BILL CREDIT OFFER – Must select a qualifying plan and enter or mention promo code LUBBOCK50 at time of enrollment. All form of credit issued will be in the form of a bill credit applied to the customer’s monthly bill statement approximately 90 days (depending on billing cycle) after enrollment is submitted. No cash value and no substitutions will be offered.

**FREE CANCEL PROTECTION FIRST 90 DAYS – Customer may cancel their contract within the first 90 days of service start date. Primary account holder must contact Southern Federal Power’s call-center within the first 90 days of service and inform us of your intent to terminate service. Any applicable Early Termination fees will be removed once any remaining account balances are paid.

***Amazon.com Gift Cards never expire and can be redeemed towards millions of items at www.amazon.com. Restrictions apply, see amazon.com/gc-legal. Cannot be combined or redeemed with any other offer, rate, promotion, or product.  Must select the SoFed™ Better Rate – 24 energy product before 2/29/2024 enter promo code LUBBOCK50. Amazon Gift Card Claim Code will be sent approximately thirty-five (35) days after confirmation from the customer’s utility that their new electric supply service is active with Southern Federal Power, LLC. Amazon Claim Code will be sent to the customer’s e-mail on file. Must have a valid e-mail address to redeem the Amazon.Com claim code – no substitutions will be offered. Southern Federal Power, LLC is not responsible for codes sent to undeliverable e-mail addresses.